Real Estate SEO

SEO for Realtors and Real Estate Agents

Win the searches the big portals can't: your neighbourhoods, your sellers.

You won't outrank the big listing portals for "homes for sale Toronto", and you don't need to. Your listings appear on the same MLS feed as everyone else's, so listing pages alone rarely set your site apart. What agents can win are the searches the portals answer badly: what a specific neighbourhood is really like, what homes there sell for, and what a seller should do before listing.

Our real estate SEO service is built around those searches. We create neighbourhood and seller pages with real local detail, optimize your Google Business Profile for "realtor near me" searches, and track buyer and seller inquiries from search every month. Copy follows the advertising rules for your province, including showing your brokerage clearly. It is one plan at $2,000 CAD a month.

What's Included

What We Deliver

Every engagement is scoped to your business. Here's exactly what you get when you work with us on this service.

Neighbourhood pages with genuine local detail, not copied listing text
Seller-focused pages: home valuation, selling process and costs in your market
Google Business Profile optimization for "realtor near me" searches
Directory and profile consistency across REALTOR.ca, social and local listings
RealEstateAgent schema markup and review markup where allowed
Internal linking between neighbourhood, listing and seller pages
Buyer and seller inquiry tracking from organic search
Monthly report: rankings by neighbourhood, inquiries and what we changed

The Process

How It Works

01

Market Map

We pick the neighbourhoods and seller searches where you can realistically rank, and check who holds them today.

02

Fix the Foundation

Site speed, indexing, schema and a Google profile that matches the areas you actually serve.

03

Build Local Pages

Neighbourhood and seller pages with real local knowledge, the part portals can't copy.

04

Track Inquiries

Monthly reporting on rankings and on buyer and seller leads that came from search.

Why It Works

What You Actually Gain

Seller leads, not just browsers

Valuation and selling-process searches come from homeowners about to list.

Content the portals can't match

Your local knowledge of each neighbourhood is the one thing listing sites can't syndicate.

Advertising rules respected

Copy shows your brokerage properly and avoids claims your regulator would flag.

A profile that shows up locally

"Realtor near me" searches go to agents with complete, active Google profiles.

Leads you can trace

See which neighbourhood pages produced inquiries, and double down on those.

Built for agents and small teams

Plans sized for an individual agent or a small team, not a national brokerage.

Ideal Fit

Who This Is For

Individual Agents

Realtors building a personal brand

Own a handful of neighbourhoods in search instead of competing with portals everywhere.

Teams

Real estate teams

Give each agent's area its own pages while sharing one strong team site.

Brokerages

Independent brokerages

Recruit agents and win local sellers with a site that ranks for your markets.

FAQ

Common Questions

Do you guarantee rankings for realtors?

Yes. We guarantee at least five of your pages ranking in the top 10 on Google within 3 months. If we miss it, we keep working for free until we hit it. Nobody can promise the single #1 spot for every search, so we put the guarantee on something we can measure and report on every month.

How much does real estate SEO cost?

Our real estate SEO is one plan at $2,000 CAD a month with no setup fee. We agree the target searches with you on a free call before any work starts.

Can I outrank the big listing portals?

For broad searches like "homes for sale" in a big city, realistically no. For neighbourhood questions, seller searches and your own name, yes, and those are the searches that bring clients who want an agent, not just a listing.

Do IDX or MLS listings help my SEO?

They help visitors, but the same listing data appears on many sites, so on their own they rarely help you rank. Original neighbourhood and seller content is what separates your site in search.

Are there advertising rules for realtors in Canada?

Yes. In Ontario, the Trust in Real Estate Services Act and RECO rules require your brokerage name to be shown clearly in advertising, and other provinces have similar rules. We write pages to follow them, and you approve all copy.

How long does real estate SEO take?

Google profile and technical fixes can help within weeks. Neighbourhood and seller pages usually take a few months to rank. We tell you which areas are realistic first so you see early wins.

Get Started

See how far you are from the top 3

Book a free 30-minute Maps gap check. We put your Google listing next to the top 3 for your main search and show you the gap in reviews, photos and pages, plus what it would take to close it.

Our data

What the Google Maps top 3 looks like for GTA realtors

115

median Google reviews for real estate agents in the Maps top 3

46

median reviews for agents ranked below 10th

20 vs 10

median profile photos, top 3 vs. the rest

Based on 1,150 GTA real estate listings, 29 of them in the top 3. From our study of 11,429 GTA businesses on Google Maps (September 2026). Medians, top 3 vs. businesses ranked below 10th.

Want these numbers for your own listing? On a free 30-minute gap check we compare you with the top 3 for your main search.

The guide

What is real estate SEO?

Real estate SEO is getting a realtor or brokerage found on Google when buyers and sellers search for help: "real estate agent Mississauga", "sell my house Brampton", "best realtor near me", or neighbourhood searches like "homes for sale in Port Credit". It covers your Google Business Profile, which shows on the map, and your website, which can rank for seller and neighbourhood searches.

SEO for realtors is not about outranking Realtor.ca or Zillow for listing searches. Those portals win listing searches. Realtors win the searches the portals don't serve well: finding a trusted agent, understanding a neighbourhood, and learning what a home is worth.

What ranks a realtor on Google

  • Google Business Profile: Real estate agent category, your service areas, recent sales photos, and steady reviews from past clients.
  • Seller pages: "sell my house in [city]", home valuation and "how much is my home worth" pages. These bring listing appointments, the most valuable leads.
  • Neighbourhood guides: real local knowledge about schools, transit, prices and what kind of buyer each area suits. Portals can't write these.
  • Agent profile and proof: your sales history, designations and real client stories.
  • Fast follow-up: SEO brings the lead, but the agent who replies first usually wins it.

How long real estate SEO takes and what it costs

A strong Google profile and reviews can improve your map visibility within weeks. Seller and neighbourhood pages usually take two to four months to rank. Our real estate SEO is one plan at $2,000 CAD a month with no setup fee. One extra listing a year covers the plan many times over.

Pair SEO with instant follow-up

Web leads go cold in minutes. We can connect your site and Google profile to an AI assistant that texts every new lead back within a minute and books showings or valuation calls, so the traffic SEO brings turns into appointments.

A quick real estate SEO checklist

  • Do you have a seller page and a home valuation page?
  • Do you have at least three real neighbourhood guides?
  • Are past clients leaving you Google reviews?
  • Does every new web lead get a reply within five minutes?
  • Is your name, brokerage and phone the same everywhere online?

Still deciding? Read where realtors can actually rank.

See our general SEO services for small businesses.

Follow up on every lead automatically with AI automation for real estate agents.

Running a brokerage? Read about brokerage automation.